Matt Lewis thinks that he knows the answer: it’s because McCain gave access to the blogosphere and the rest of the New Media, and Romney largely does not.
I think that Matt has a point, here. I will give McCain this: his campaign was always ready to talk with us. They never listened to a damn thing that we told them – to their sorrow – but they at least returned our calls. And why is this important? Matt explains further:
Smart campaigns try to win you over. Smart campaigns realize their job is messy — that it’s not just about garnering positive press — that it’s also to minimizing bad press. Smart campaigns get it. Political operatives aren’t magicians, of course. They can’t talk ethical reporters into burying stories that might hurt their candidate. What they can sometimes do, however, is this: Take a story that might normally be a level 9 (in terms of its damage) and turn it into a level 6.
This never happens for Mitt Romney.
And he’ll regret that, methinks.
(Via @sissywillis over on Twitter)