This is a framing critical fumble with double zeros on the Critical Fumble Results chart. Zombie rips apart this book with his(?) usual aplomb, but let me be more minimalist about it: if I was going to mock a book written by George Lakoff (who is, of course, the head gold-Rolls-Royce-owner of the progressive ‘framing’ cult) then I would have snottily suggested to him that “The Little Blue Book” – with all of its resonance with Chairman Mao* – would have been a much better and accurate title than whatever Lakoff had come up with. And yet… he picked it. Reality defeats me, yet again.
And these people wonder why framing doesn’t work.
*Admittedly, Mao has run up quite the death count, and Lakoff has not. Then again, if Lakoff had named his book My Battle and had it be all about how the Democratic party was stabbed in the back by AIPAC then we probably wouldn’t have tolerated the sly reference to fascism; I see no reason why sly references to communism should get a pass.