Secretive company with mysterious, yet profitable operations? An almost militant indifference to developing good publicity? Closed-off facilities? Sorry, but this whole story SCREAMS “government-controlled front for Black Ops” to me. They probably have a secret facility deep under Chicago where elite NAFTA agents are trained in the esoteric psionic techniques that are unlocked with a steady supply of carefully-designed bits of chocolate. That’s why Tootsie Roll acquired all of those other brands: they needed different recipes for different techniques.
…at least, that’s how I’d run it in my campaign. If I was running a RPG campaign, which I’m currently not.