Jonathan Last, on DC Comics*:
Whether or not they understand it, DC’s corporate mission isn’t to get mainstream attention for its publicity stunts–or even to sell comic books. It’s to create characters and stories which can be mined for Warner Bros. for film. The publisher has, thus far, failed spectacularly at this task.
Pretty much, pretty much.
“The big question about DC is why their parent company continues to tolerate their failure.” jonathanlast.com/transgender-ba…
— Sonny Bunch (@SonnyBunch) April 11, 2013
*The actual details (DC’s introduction of a transgender character) pale in comparison to said cynicism, in fact. Which is pretty much DC’s problem, come to think of it.