A peer reviewed National Academy of Sciences report shows that the label “energy efficient” on a product actually makes it less likely that self-identified conservatives will purchase that product. Why? Because morally twisted right wing orthodoxy has taken the “conserve” out of conservatism. Craven hatred of all things environmental has made the labels “clean,” “green” or “efficient” pariah among GOP acolytes.
Actually, wait, I know this one. It’s a good guess – and by ‘a good guess’ I mean ‘an argument in favor of the thesis Robert F. Kennedy, Jr. huffs glue‘ – but, no.
What’s actually happened is that conservatives have figured out that “energy efficient” translates to “underpowered,” and that “green” is semantically equivalent to “POS.” Which, when you think about it, makes sense: after all, if you have the choice between two products, and one was both cheaper/more effective/easier to maintain AND had less of an environmental impact than the other, then any rational system (i.e, one based on free market capitalism) will pick the superior product. Because that’s how the system works. Lots of times, there’s a reason why we’re not using the ‘green’ product to begin with. A perfectly valid reason, like, say, It doesn’t work properly.
We will now pause while various Greenies mutter, or rant, about how I’m naive and it’s actually all due to various types of conspiracies. Hopefully they won’t eventually start nattering on about the Jews…