There are worse causes than full-contact orthography.
Aussie restaurateur, Paul Mathis has invented a new letter of the alphabet to replace the word “the” because he thinks it is more efficient.
The letter looks like the Cyrillic letter ‘Ћ’. If an upper case T and a lower case h were to have a typographic baby, this is what it would look like.
Mathis has invested $38,000 into developing the symbol which he would like to see added as a 27th letter of the alphabet.
Although Dana has it right, alas:
Man spends almost $40k inventing new letter of the alphabet that positively no one will use. http://t.co/AlnrV4Ewsw
— Dana Loesch (@DLoesch) July 9, 2013