I don’t care what people have to spend: do it.
Ed Morrissey is similarly in awe of the sheer bare-knuckles TRUTH of it all, and notes that reportedly it moves the needle:
Jim [Geraghty] published an e-mail from Matt Mackowiak of PSG in his Morning Jolt today:
We ran a focus group, conducted by nationally-respected McLaughlin and Associates, to test the effectiveness of our “Don’t Let Them Detroit Virginia” ad, which you exclusively reported a few weeks back.
Here’s the ad, which has now been viewed over 20,000 times on YouTube alone.
Here’s a short summary of ballot movement after viewing:
GOP voters: +8
Dem voters: +4
Women: +4 (McAuliffe loses 4)
Over 40: +6
Overall ballot: +5
So if you’re a representative for a group looking to throw down some serious cash on just-in-time Virginia advertising, well, this certainly will get the Left to freak. Because, again: it’s all true.
Moe Lane (crosspost)