I gotta ask: is calling the line “Nerf Rebelle” really necessary to get girls to buy Nerf products? – Which is a serious question, actually.
I don’t have daughters, you see. If I had had daughters I assumed that I would simply buy them Nerf guns at the appropriate point and not particularly worry about gender advertising. Was this an incorrect assumption? – I mean, obviously the optimal result here is to have the kid properly understand the glory and majesty that is a well-designed Nerf product. If that means pink-purple and Hunger Games meets My Little Pony references… ach, I’m not the target demographic anyway.