This is an evergreen observation:
I have always wondered why liberals thought they could succeed in talk radio. It seems to me obvious that the main problem they would have to face is one of market saturation. Conservative talk radio has successfully branded itself as ‘the other voice’. I remember the early days of Rush Limbaugh where he’d get callers thanking him profusely just for airing views that they long held but never heard voiced on any of the big media outlets. Some restaurants even set up ‘Rush rooms’ were they would pipe in Rush’s show to customers who wanted to hear it.
But with liberal talk radio, none of this is necessary. If you want to hear liberal and progressive views, all you have to do is turn on your TV or pick up a newspaper. The problem is not hearing liberal views, the problem is, where can you go to hear something else?
Although I think of it more in terms of cargo cult thinking: the Right has talk radio, the Right gets things done with talk radio, if the Left has talk radio then the Left will get things done, too. The problem for the Left there – the deep, deep Left – is while they understand full well the difference between them and the regular Left/Democrats they don’t quite understand that ‘regular’ conservatism has a lot more adherents than does progressivism. Put another way: my opposite numbers in the blogosphere represent a fringe of the population. Me? I’m pretty solidly in the middle of a bloc representing about forty, forty-five percent of it.
And we’re woefully under-represented in the news media. Which is why I have this gig.