The fascinating thing about #McRib posts. (“Traffic GOLD, Jerry! GOLD!”) Write a five hundred word post, and it’s crickets sometimes. Do this… VICTORY. #mcrib pic.twitter.com/rOQ1CnnwXU — Moe Lane (@moelane) October 19, 2014 …and you get responses and retweets and followings out the wazoo. It is a wonder, really.