I gotta admit: I like the way Projekt Red does DLC.

Telling you ahead of time and with some specificity that there’s going to be a bunch of free DLC, then releasing it regularly, seems to work pretty well.  It’s not earth-shattering stuff (armor sets and new missions and some cosmetic stuff), but it makes you feel like the company’s paying attention to the game, and isn’t sourly wishing that you’d stop playing it and buy one of their new games.  I also don’t mind the prospect of paying for meatier DLC later, this way. Mostly because I’m more likely to believe that it will be meatier.

So, hey, good job there, Projekt Red. Hey, look! Free advertising, too!

4 thoughts on “I gotta admit: I like the way Projekt Red does DLC.”

  1. Indeed! I was legitimately shocked when I opened my Xbox 1 copy and found a bonus disc (soundtrack), a (small) manual, and a small note thanking me for my purchase! I am *so* looking forward to hearing more about their cyberpunk game.

  2. Glad someone is doing DLC in a consumer-positive manner. As opposed to what seems to be happening with Destiny.

    1. House of Wolves was actualy pretty decent.
      But Luke Smith needs to find himself unemployed.

    2. Activision is very focused on extracting every possible dollar from its franchises (see also: Call of Duty) so this is not surprising – and we’ve got 9 more years of it to watch!

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