I see a Hydra shirt on a comic book store clerk, I walk right back out the door*.

Well, it appears that my days of declining to purchase any Marvel comic that isn’t Squirrel Girl are certainly coming to a middle:

Yesterday, Bleeding reported on Marvel’s plan to get comic shop employees to wear Hydra shirts to promote Secret Empire. It’s part of Marvel’s overall “Hydra Takeover” marketing gimmick that has been as well-received on social media as, well, as Secret Empire itself. For some reason, one we can’t quite put our finger on, people are uncomfortable with this. Hmm. What could it be?

Forgive the Facebook link and not the original story, but the guy doing the original story is being a bit of an ass about the last election and the Facebooker is an old friend of mine. Moving on: you really have to wonder who the heck Marvel is trying to sell this comic series to. Who, in fact, wants to be ‘told’ that Captain America was a goram Nazi all along? Who thinks that this is a profitable storyline? How does this move merch?

Moe Lane

*I’m actually trying to buy more from brick-and-mortar.

12 thoughts on “I see a Hydra shirt on a comic book store clerk, I walk right back out the door*.”

  1. “Who, in fact, wants to be ‘told’ that Captain America was a goram Nazi all along? Who thinks that this is a profitable storyline? How does this move merch?”
    .
    SJWs who hate America. These are the same people who brought us female Thor and [unsolicited opinions on Israel]. There is a rot at Marvel Comics brain trust. Thankfully, it hasn’t jumped to the MCU (yet).
    .
    Speaking of the which, have you seen the Cloak and Dagger trailer yet?

  2. It gets better:
    “Secret Empire #0 reveals a flip on that narrative. As we’re to understand it now, in the “true” history of the Marvel Universe, the Allies actually lost World War II. The only reason no one remembers this is because the Allies used a Cosmic Cube to change reality, warping it into a false history where they won and Captain America was always the Sentinel of Liberty and representative of the American dream.”
    .
    Yep. That’ll go over well.

  4. Given the Secret Empire’s most infamous leader (strongly implied to be President Nixon – yes, really), I’m already inclined to steer clear of this.

  5. Yknow, when I first heard of the Cap/Hydra thing, I figured that it would something temporary like Superman’s death, new batman, Age of Apocolypse, etc. Did not think that they would stick with it this long.

      1. At the risk of getting political, it’s not at all unlikely that “Captain” is superfluous in that sentence.

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