The Shaft trailer started slow, got better when Samuel L Jackson showed up, and became MADE OUT OF TRANSCENDENT GLORY when Richard Roundtree did. Because they could get him, and they did get him, and now all is right with the world.
Yes, I will die on this hill. When they remade Shaft with Jackson, me and a buddy went to go see it. We were actually the only white people at that particular showing, but that was all right. Because we could dig it, and it showed. This one is going to be first available matinee, and it’s gonna be awesome.
So the pitch was Black 21 Jump Street film, got it.
…Kind of? It’s a sequel to the 2000 Shaft movie, which is a sequel to the original Shaft movies. Young Shaft is the son of Middle-Aged Shaft, who is the nephew of Venerable Shaft — all of whom appear in the same film. This is all part of the same continuity, in other words. It’s very exciting.
Yes, plot wise the sequels are pretty direct. Humor wise though, the marketing style in this particular trailer is closer to the recent spate of Baywatch/CHiPs/21JS ; that’s not necessarily bad – all have a guilty pleasure watchability – it’s just that neither of the previous Shafts was this… Self-aware?
Fair enough. I’ll see how it goes. 🙂
I enjoyed the remake, and I will enjoy the **** out of this! (Watch yo’ mouth!)