Not much happened today, honestly. I needed some distractions, so I went and got them. I am trying to figure out one thing, though: am I going to need an advertising budget? And if so, how much?
Mind you, this question invariably gets answered subjectively, just like everything else in the publishing business. Why, yes, I do understand that it depends on what I want to accomplish. What do I want to accomplish? Which is to say: what are reasonable expectations*? Give me some damned numbers so I can see if I’m on track. This whole thing needs a lot more quantification, frankly…
Moe Lane
*This book ain’t likely to get optioned for Netflix, for example. Which is a shame. But that’s OK.