Another victim of this damnable pandemic.
After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the ’70s and ’80s and maintained a small but devoted following through the years.
“Tab had an amazing run,” said Robert Bixby, executive director of the Concord Coalition and a longtime Tab enthusiast. Bixby said messages of condolences have been pouring in. “As a business decision I can understand it, but it’s a very sad day … I do feel it’s like losing a friend.”
And yes, I actually drank the stuff, although I got out of the habit when I moved here and couldn’t find it anymore. I’m not ripped up about it – it’s just a soft drink – but I did legit like Tab. But “the Moving Finger writes; and, having writ, Moves on,” and all that.
I was never a diet soda person. I found that switching to water most days with an occasional soda wasn’t too hard, and if I wanted more of a jolt, there’s always coffee.
.
That said, yeah, as diet soda went, Tab was pretty okay. Sad to see it go.
.
Mew
“The Moron Tab-and-Apple-Choir.”
Is the punchline to so many jokes that will never land again.