Sic Transit Gloria Tab.

Another victim of this damnable pandemic.

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the ’70s and ’80s and maintained a small but devoted following through the years.

“Tab had an amazing run,” said Robert Bixby, executive director of the Concord Coalition and a longtime Tab enthusiast. Bixby said messages of condolences have been pouring in. “As a business decision I can understand it, but it’s a very sad day … I do feel it’s like losing a friend.”

And yes, I actually drank the stuff, although I got out of the habit when I moved here and couldn’t find it anymore. I’m not ripped up about it – it’s just a soft drink – but I did legit like Tab. But “the Moving Finger writes; and, having writ, Moves on,” and all that.

2 thoughts on “Sic Transit Gloria Tab.”

  1. I was never a diet soda person. I found that switching to water most days with an occasional soda wasn’t too hard, and if I wanted more of a jolt, there’s always coffee.
    .
    That said, yeah, as diet soda went, Tab was pretty okay. Sad to see it go.
    .
    Mew

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