…because they’re cutting hours to compensate for the burden of Obamacare: the penalties for success. I know that the boycotters are defining ‘success’ as ‘reinstating the hours,’ but your average retail franchise is not actually a megacorporation and it does not have the resources that apparently the average member of the Online Left thinks that it does. If they did, they’d probably be offering their employers healthcare. Note that in the HuffPo article above Taco Bell made it a point to note that their corporate restaurants weren’t cutting hours – no! REALLY? – but I’m not sure that the author of said article really got that distinction.
Anyway: if the individual franchises don’t have the money to put up with Obamacare, they’ll pursue a strategy that will at least allow them to stay in business. If the Left successfully targets an individual store or franchise, the end result will default to… no more store or franchise. That means less jobs. Also, less stores.
PS: Mind you, the ability of the Online Left to push an issue in, say, the town of Guthrie, Oklahoma (population: 10,191) is an interesting question. It seems to be a perfect little test bed to see how well these folks do outside of their comfort zones.