All right, I admit it: advertising works.

So I saw this ad a few days ago8.

Fast forward to this afternoon: we’re at the liquor store, and my wife reminds me that we’re out of no-need-to-treat-with-respect rum**.  I remembered the ad.  I said, That works.

So does advertising.

Moe Lane

*I actually would not mind a vacation there for a couple of days

**Treat-with-respect rum does not get mixed with various flavors of Coke.  The more philistine the flavor, the better: I don’t consider a rum drink a success until it causes an increased risk of aneurysms in overly snooty hard alcohol experts, at twenty paces.