There’ll be no living with it now.
The criticism got to Lucas. He found it difficult to be creative when people were calling him a jerk. “It was fine before the Internet,” he says. “But now with the Internet, it’s gotten very vicious and very personal. You just say, ‘Why do I need to do this?’ ”
Well, the most obvious answer there is: you don’t. Instead, you sell your intellectual property to Disney, which has this weird idea that you’ll sell more product if you produce product that people want to buy.