impossible burger

Are non-meat burgers healthier than meat burgers? Does it matter?

I suggest that it does not matter, and that the below will not really work.

A public-relations firm backed by meat producers has unleashed a savage marketing campaign that claims plant-based meat alternatives are unhealthy, “ultra-processed imitations” similar to dog food.
The campaign rolled out in recent weeks from the industry-funded firm Center for Consumer Freedom, according to The New York Times. So far, it has included full-page ads and opinion pieces in mainstream newspapers, including The New York Times, USA Today, and The Wall Street Journal. All the marketing material raises health concerns about trendy meat alternatives, such as the Impossible Burger and Beyond Burger.

I tried the Impossible Burger.

Verdict: the Impossible Burger does, in fact, taste and feel like meat. I had mine well done, because I cannot eat burgers with pink in them, let along bloody*. But I understand that people can get theirs ‘bloody,’ if they like. All in all, it did come across as a legitimate ground beef burger. You’re not going to get ribeye out of this process any time soon, but it’d be all right for the aforementioned fast food industry.

Continue reading I tried the Impossible Burger.