The technical term is “Level Four Glamour…”

…at least, if you believe The Fuller Memorandum , and why should you not?

Anyway, Jimmy Fallon Kimmel [dagnabbit, I thought that I had checked that] sent out a crew to show a iPhone 4S to the populace – while telling them that it was the iPhone 5 – and the results were as about as you’d expect.

Hi-larious.  Mind you, I kind of want one myself.

Link via: