Get used to the puns on this: people seem to enjoy coffee-related jokes. Anyway, Keurig’s recent decision to impose DRM on K-Cups (only approved brands of coffee for you!) in its latest line of coffee brewers is having what should have been the expected effect:
In this week’s Keurig Green Mountain Coffee earnings call, the company reported some pretty startling sales numbers.
Year-over-year, Keurig saw an 18% decline in brewer and accessory sales (12% of which was for brewers alone). Brewer shipments did, overall, grow by 6%, but even that was below expectations. The news sent Keurig Green Mountain’s stock tumbling, though it has since recovered some ground.