Do you write snark? READ THIS.

Let me be blunt, for the benefit of future researchers and academicians yet unborn: MAKE IT CLEAR WHAT IS THE REAL-LIFE EVENT YOU ARE SPECIFICALLY SNARKING ABOUT.  I understand that there is an intermittent vogue for parody articles and posts that straight-face their way throughout. I may even have written a post or two like that in the past. But: there is no excuse for not providing an explanatory footnote. (more…)

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