What was the victory condition for the Netflix Orange is the New Black extortion hack?

Brief summary: somebody apparently hacked Netflix, got episodes of Orange is the New Black, and threatened to release them online prior to their first viewing in June unless Netflix paid up.  Netflix said no. The episodes were duly released. And, as Forbes pointed out: what, exactly, was the goal here?

Netflix is a streaming service. Nobody pays for individual episodes of Orange is the New Black. In fact, is anyone even watching Orange is the New Black anymore? Perhaps The Dark Overlord imagined hoards of fans canceling their memberships, finally liberated from Netflix’s tyrannical monthly fee, heading in droves to The Pirate Bay to watch ten out of thirteen episodes in low-definition. Finally, the evil overlord Netflix felled by the might of the dark one.


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