:holding head in hands: …Ezra, why did you think you needed ten million dollars?

More to the point: why did you think that Jeff Bezos was going to give you at least ten million dollars?

Mr. Klein, who quickly ascended into the ranks of the Washington media establishment with a multiplatform blend of policy nuance and number-crunching on Wonkblog, approached Katherine Weymouth, the Post’s publisher, in recent weeks, the people said.

After consultation with the newspaper’s editor, Marty Baron, according to one of the people, he put forward a proposal with detailed revenue projections to build a new website dedicated to explanatory journalism on a wide range of topics beyond political policy. It would have been affiliated with The Post, the person said, but would have been a separate enterprise. The investment he sought, the person said, was in eight figures.

Ms. Weymouth and the paper’s owner, Jeff Bezos, declined to support the project.

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