Seems easy enough: first, set up a rumor from a shop purporting to be doing Mass Effect Andromeda DLC that there actually won’t be any story-based DLC (which everybody is largely assuming to be true, so why is it a rumor). Then, let the rumor spread. Finally, put out a response saying:
While we can't talk about future yet, I can def say we build our own dlc/patches for our games and don't hire fake companies to do so.
— Fernando Melo (@DiscoBabaloo) June 29, 2017
Boom! Instant buzz. Or not. I don’t care: if reporting this gets interest up in ME:A DLC, now that they’ve patched the animation bugs and everything, I will happily report away. I want to know what happened with the quarian Ark, dagnabbit.