Essentially: starting Monday, cheaper prices and steady integration into Amazon Prime and other services. Oh, and there’ll be a rollout of Amazon Lockers at Whole Foods. And whatever other bribes that Amazon can think of, I’m sure.
— Nick Wingfield (@nickwingfield) August 24, 2017
Speaking from a Machiavellian point of view: this deal is rather entertainingly ruthless. Because there’s no sense in pretending that this merger won’t end up blunting some of the criticism (from certain quarters) that currently comes Amazon’s way. Grab ’em by the self-interest, as they say, and hearts and minds will follow.