QotD, The Transcendant Cynicism Here Awes Me edition.

Jonathan Last, on DC Comics*:

Whether or not they understand it, DC’s corporate mission isn’t to get mainstream attention for its publicity stunts–or even to sell comic books. It’s to create characters and stories which can be mined for Warner Bros. for film. The publisher has, thus far, failed spectacularly at this task.

Pretty much, pretty much.

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