Prepare the viands, prepare the foods, prepare the strange wines, for tonight
is indeed a great night!

Guess when I started the Facebook ad campaign for the Fermi Resolution Worldbook Backerkit!
…This isn’t sarcasm, or a twist. The Facebook ads worked. Let me repeat that: the Facebook ads worked. And all I had to do was reflexively follow Backerkit’s instructions, to the letter, and with as little originality as I could muster.