I also don’t know how much they should worry about this:
In a far-ranging poll Penn Schoen Berland conducted for The Hollywood Reporter of 1,000 registered voters to gauge moviegoing tendencies of Democrats vs. Republicans, it’s clear political allegiances have shifted entertainment viewing habits. Jon Penn, the firm’s president of media and entertainment research, says that before Freeman’s words, interest in Dolphin Talewas considerably higher among conservatives and religious moviegoers than among liberals. After the remarks, 34 percent of the conservatives who were aware of them, and 37 percent of Tea Partiers, said they were less likely to see the film — but 42 percent of liberals said they were more likely. (Five days after Freeman’s remarks, 24 percent of all moviegoers were aware of them.)
In fact, overall, 35 percent of Republicans and 45 percent of Tea Partiers consider a celebrity’s political position before paying to see their films, compared with 20 percent of Democrats.
After all, Hollywood seems happy enough with the outcome (more Democrats going to movies); and the Hollywood-Democratic party strategic alliance doesn’t exactly seem about to collapse. Or to stop insulating the former from poor market decisions. Continue reading #rsrh I dunno how much Hollywood worries about this.