Well, technically it’s a romance novella. Also technically, it’s a publicity stunt that Kentucky Fried Chicken is hoping will catch fire and spawn a summer’s worth of imitators. Because, really: if you had that kind of potential access to the zeitgeist, wouldn’t you also try to muck about it?
Full points for chutzpah gets them the Amazon link. I like seeing an audacious publicity move as much as the next man. Besides, if this takes off I could write McDonald’s-themed heroic fantasy novels all. Damned. Day.