(Via Hot Air) You know, when Heinz ketchup became (bizarrely enough) a minor issue during the 2004 campaign I sneered wholeheartedly at the idea of switching brands just because the stuff was tenuously maybe-linked to the Democrats. Politics was one thing; my freaking ketchup was quite another. So I feel that I am in a position to fulminate about the fact that Heinz is about to cut the salt content of their ketchup in order to satisfy the ninnies* at Bloomberg’s National Salt Reduction Initiative.
For the first time in 40 years, Heinz ketchup is changing its famous recipe — by lowering the salt content in an effort to appeal to more health-conscious consumers, the company said yesterday.
Company officials have taste tested the new blend and believe it will be as popular as their old recipe, which has a 60 percent share of the ketchup market.
But Heinz fans fear that the company may be messing with perfection and that the switch could wind up a flavor debacle equal to the infamous rollout of New Coke.