READ. THIS. READ. THIS. READ. THIS.

READ. THIS. READ. THIS. READ. THIS.

The fact that Republicans lost so overwhelmingly in 2008, I think, delayed an awareness of the technical gap between the two sides, and they imputed Obama’s win to much broader conditions in the country. For the sake of innovation on the Republican side, the best thing that could happen to them is that they lose narrowly on Tuesday, that the story becomes how Obama and his allies ran a mechanically superior campaign, and Republican donors, party leaders, consultants face the existential predicament that Democrats did at the end of 2004, which is, “We’re going to lose forever unless we figure out how to make our campaigns better.”

READ. THIS. READ… Oh, by the way: “…finding social scientists who want anything to do with the Republican party in the 21st century…” is a simple problem that can be readily solved by the traditional method of “throwing lots of money at it.” I mention this because I suspect that Issenberg might have put that rather snide commentary in order to make Democrats better, and we can’t have that. …THIS. READ. THIS…

Moe Lane