Oh, my, but this is funny.
In 2009, at its peak, Gore’s group [the so-called ‘Climate Reality Project’] had more than 300 employees, with 40 field offices across 28 states, and a serious war chest: It poured $28 million into advertising and promotion, and paid about $200,000 in lobbying fees at the height of the cap-and-trade energy bill fight on Capitol Hill.
Today, the group has just over 30 people on staff and has abandoned its on-the-ground presence — all of its field offices have since shut down — in favor of a far cheaper digital advocacy plan run out of Washington. Advertising expenses have decreased from the millions to the thousands, and the organization no longer lobbies lawmakers. Donations and grants have declined, too — from $87.4 million in 2008 to $17.6 million in 2011, and many of its high-profile donors have drifted away, one telling BuzzFeed she now sees the group’s initial vision as “very naïve.”
Slick and omnipresent television ads from the group’s early years, produced by the same agency that made the Geico Auto Insurance gecko famous, have been replaced by smaller web-based programs. One ongoing effort, “Reality Drop,” helps activists post boilerplate comments to blog entries written by climate change skeptics.
So, basically, Al Gore is now a spambot.
PS: No, I don’t really think that I need to respond further. I mean. SPAMBOT.
PPS: I saw this on Twitter, but I don’t remember from whom, sorry.