Apple TV+ scheduled to debut, implode in November.

I wonder how many times the Ars Technica writer started writing these paragraphs, only to stop because he was giggling too much.

According to the Bloomberg report, which cites people familiar with Apple’s plans, Apple TV+ will launch with a “small selection of shows,” including The Morning ShowAmazing StoriesSeeTruth Be Told, and a documentary series about houses called Home. Apple is still mulling over prices, the report says, but is leaning toward $9.99.

The company is also still weighing its options about how to release the content. While Netflix usually releases entire seasons of shows on one day, and HBO releases episodes weekly, one of the options Apple is considering would involve releasing the first three episodes of a season all at once, then pushing episodes weekly after that. Another report this week, this time by Financial Times, claimed that Apple is spending $6 billion on original shows and movies this year.

So. Apple TV+ will cost more, have a smaller selection, and maybe won’t let you binge. I’d ask what the attraction is going to be for this product, but I already know it: it’s Apple’s streaming service. The same people who buy everything else Apple makes are going to line up to buy this, too.

I will politely refrain from speculating on motives, emotional states, or basic psychological profiles. It’s a free country: people can spend money on whatever they like. I just can’t help but wonder if the Toymaker would have let this happen.

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  • Jeff Weimer says:

    “I just can’t help but wonder if the Toymaker would have let this happen.”
    He wouldn’t have. As infuriating the Apple experience can be, end-user experience was *everything* to him.

  • JustDave says:

    > claimed that Apple is spending $6 billion on original shows and movies this year.


    That seems like a lot. Not sure what the budget is for a TV show, but Google says Endgame had a budget of $356M and The Martian (Matt Damon movie) had a budget of $108M. So $6B is in the neighborhood of 50 or 60 major movies a year.


    On the other hand, Apple is reportedly worth $1 trillion, so maybe they’ve got $6B a year to throw at this project. It still seems like a lot for a company that’s pretty much never (as far as I know?) been in the content creation business before.

  • acat says:

    I have had an iPhone for years now .. for the simple reason that the UI is *consistent*. It may be consistently fuggheaded, but .. it’s *consistent* .. and that is the true genius of Apple.
    Sure, I get the “new shiny” late .. but I can live with that; y’all Android (and Windows) users work the bugs out for me.
    Oh, I should also mention .. Mrs. Cat, Mrs. Cat’s mom, my mom, and one of our most tech-backwards friends also have a variety of different iPhone models .. and all come to me for advice. If it weren’t for the consistency, I’d’ve run mad years ago.

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