Pepsi drops plan to put up orbital target. Excuse me: ‘billboard.’

Yeah, that’s not gonna happen any time soon.

A major soft drink company says it will not pursue plans to advertise its products in space using a Russian startup, avoiding what likely would have been significant public criticism.

The publication Futurism reported April 13 that PepsiCo’s Russian subsidiary was working with a startup there called StartRocket to advertise an energy drink called “Adrenaline Rush” using satellites. The company has proposed flying a set of small satellites in formation, reflecting sunlight with Mylar sails to create logos or other advertising messages visible from the ground after sunset and before sunrise.

“Significant public criticism.” Gee. Ya think?

Continue reading Pepsi drops plan to put up orbital target. Excuse me: ‘billboard.’