Thirteen bucks is a ridiculous amount for a e-book, @MacMillanUSA.

If it had been something like eight bucks, I’d be happy to social-media my reaction to the upcoming book whose name I am carefully not mentioning now.  It is, after all, the sort of book that scratches several of my genre itches.  However, since Macmillan decided to ask a ridiculous price for the electronic version: they instead get a snarky post in its place that points out how lame Macmillan is being.

They should take a lesson from Baen.  Baen wants that sale.  So much so that they’re willing to match the price of the text to the format.  And, go figure: Baen still manages to make a profit without getting hammered by the courts for price-fixing.  Fancy that…