A PSA for media entities doing movie reviews.

There are two pitfalls:

  1. Picking a reviewer who uncritically loves and worships the genre of movie being reviewed, and who will gush unseemly over how wonderful this particular film is.
  2. Picking a reviewer who hates that genre, thinks that it’s stupid, thinks you’re stupid for liking it, and wants to tell you how stupid people like you are for not liking this other genre instead, which isn’t stupid like the stupid genre that you stupid-heads stupidly like.

If you have to choose between one of those pitfalls, though: pick the first one. It’s relatively benign.  The second one will cost you more credibility and eyeballs over the long run.

Here endeth the lesson.

Moe Lane

PS: Nope! If I was gonna say, I’d say.