This is a framing critical fumble with double zeros on the Critical Fumble Results chart. Zombie rips apart this book with his(?) usual aplomb, but let me be more minimalist about it: if I was going to mock a book written by George Lakoff (who is, of course, the head gold-Rolls-Royce-owner of the progressive ‘framing’ cult) then I would have snottily suggested to him that “The Little Blue Book” – with all of its resonance with Chairman Mao* – would have been a much better and accurate title than whatever Lakoff had come up with. And yet… he picked it. Reality defeats me, yet again.
And these people wonder why framing doesn’t work.