They’re already resorting to found footage to promote Alien: Covenant.
:pause:
OK, I stopped caring about this franchise after Aliens, like many other people, but: that makes no sense in this kind of setting. The entire point of ‘found footage’ is to promote a feeling that this horror story is actually going on, only it’s been covered up or declared a fake. That doesn’t really work when you know perfectly well that there are no interstellar colonization efforts going on right now.
And I say this as somebody who will watch and like found footage movies. I enjoyed the hell out of Cloverfield, for example. But this ain’t doing it for me.