Hasbro buys D&D BEYOND for 200 million gold pieces.

Assuming that a gold piece is worth about $74, that is. Your mileage may vary. Besides, I’m not gonna get hung up on the exact conversion rate for a lame joke:

Hasbro recently announced that it is set to acquire D&D Beyond, which is the biggest and most popular digital toolset and game companion for the fantasy adventure franchise Dungeons & Dragons. D&D Beyond has been owned and operated by Fandom since 2019, and they built it up to be the leading role-playing game digital toolset on the market with close to 10 million registered users.

Hasbro will purchase D&D Beyond for $146.3 million in cash, and it will “further strengthen Hasbro’s capabilities in the fast-growing digital tabletop category while also adding veteran talents to the Wizards of the Coast team and accelerating efforts to deliver exceptional experiences for fans across all platforms.”

Hasbro apparently decided that if the royalties were that good, why not just buy out the owners and rake in the cash directly? As for Fandom? Well, presumably they like the idea of owning multiple swimming pools filled with gold pieces. Because now they can have some.

No, I’m not going to confirm those numbers, either. See the previous commentary about willingness to research lame jokes.

5 thoughts on “Hasbro buys D&D BEYOND for 200 million gold pieces.”

    1. D&D Beyond is the web tool for D&D 5e. It has the books as digital content, character building tools, adventure scenarios, “playable” character sheets (e.g. click the page and have it roll that for you), and other elements.

      It’s not that revolutionary, and it isn’t nearly all it could be, but it is executed well and had the license for a well written and executed version of D&D. I am surprised it went for that much money but not at all surprised that it is a profitable enterprise.

      1. It looks like part of what they’re buying is the devs that support it, and they might have another use for said devs. It’s also possible that D&D Beyond has gotten integrated enough that they wanted more control over the thing.

  1. I believe you mean either “2 million gold pieces” or “a gold piece is worth 74 cents”. Actually, 73 cents.
    .
    I appreciate the joke even if my inner math nerd refuses to let me do so without objecting to your crucifixion of arithmetic.

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