As inevitable as the tide.
Findings from Futurism suggest Sports Illustrated has been publishing AI-generated content and disguising it by including bylines and photos for authors that don’t exist.
The report, published Tuesday, revealed that a number of headshots from SI’s authors could be found on a website used to buy AI-generated headshots. Futurism continued digging for answers but found no evidence the writers in question actually existed outside of SI’s website.
Read the linked article, too. It makes it clearer that what’s happening here is that the people who own Sports Illustrated have taken churn and clickbait to their final, grim conclusions. Elaborate clickbait advertisements masquerading as fake articles are nothing new, as everyone reading this already knows; but it used to be that you needed to have a human actually write the clickbait. But no longer! Now an algorithm can produce the dull, yet barely comprehensible prose that camouflages the product links. There’ll be no need to hire the desperate college graduates who were willing to delude themselves that their prosaic piecework was really the first step to having a career in writing. The computer can do all the work — and, more importantly, it’ll never demand a raise.
No happy ending here, at least for the people who would normally have a job writing ‘regular’ fake articles for Sports Illustrated. Those folks will be on the wrong end of the automation line, when it finally solidifies itself. Which it will — I mean, sure, there are a lot of AI enthusiasts who insist that their toys will replace flesh-and-blood writers, very, very soon. They are both right, and wrong. I mean, they’re never going to replace me; they’ll need something actually both sapient, and creative for that to happen. But listicle writers?
…Yeah. Those sad sacks are hosed.
PS: It’s not my fault, and I didn’t do anything to make things worse. I’m only saying what the situation is, as well as not into pretending that I’m worried about being personally affected by all this. I do wish anybody who is affected the best of luck, because they’re gonna need it.