When you are sending out emails notifying your backers that products are shipping, it would be helpful if you provide a reminder about what the product actually is. And I just don’t mean the name of the product, either. Name, a link back to the project, and at least a sentence telling people whether it’s a book or game or whatever. If you don’t do that, the email looks a lot like spam, and might end up in the trash without anybody ever actually looking at it…