Although that’s a little unfair: the debacle would be suffered by all the idiots that participated in it, not the Obama campaign itself. No, in point of fact ‘idiots’ is the perfect word. If you give a political campaign your credit card information and tell it to charge you whatever they like then ‘idiot’ is in fact the mildest term that one can use. As PJ Tatler put it:
Pick one or more phrases and an amount — and your credit card will be charged that amount multiplied by the number of times the Obama campaign says the phrase(s) were mentioned. Well, that could certainly get expensive.
The good lessons usually are.