This one:
(Via AoSHQ)
They’re flogging this sucker, which has an aspect ratio that can fullscreen standard cinema on a flatscreen TV without black bars. Interestingly, they’re still making the old kind
My wife and I differ on whether this represents a brilliant viral advertising ploy. She pointed out that I am after all writing a blog post explaining this: point taken, but they still probably should have mentioned the TV thing at some time during the shootout.
Moe Lane