UK Adidas’s social media team is probably hiring right now.

Assuming that they didn’t just fire everybody, burn down their office, sow the ground with salt, and then run horses across the ashes to obscure that anything was once there.

The German sportswear giant launched its #DareToCreate campaign on Monday and invited people to get involved by liking and retweeting its post about Arsenal’s home kit.

Adidas would then generate a virtual shirt with the user’s Twitter handle on the back, along with the message ‘welcome to the squad’.

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