This is an evergreen observation:
I have always wondered why liberals thought they could succeed in talk radio. It seems to me obvious that the main problem they would have to face is one of market saturation. Conservative talk radio has successfully branded itself as ‘the other voice’. I remember the early days of Rush Limbaugh where he’d get callers thanking him profusely just for airing views that they long held but never heard voiced on any of the big media outlets. Some restaurants even set up ‘Rush rooms’ were they would pipe in Rush’s show to customers who wanted to hear it.
But with liberal talk radio, none of this is necessary. If you want to hear liberal and progressive views, all you have to do is turn on your TV or pick up a newspaper. The problem is not hearing liberal views, the problem is, where can you go to hear something else?
Continue reading Ah, yes, the Cargo Cult that is Left Wing Talk Radio.