I swear, I just said the first thing that popped into my head and saw where it went.
Free-Range Emotion Squid
Well, technically that should be the Free-Range Emotion Octopus, but the current long-term Uplift projections suggest that the first truly sentient neo-Octopi will start being produced in no more than ten years. So, basically, best to avoid a potential marketing issue before it even starts, right? Best practices, and all that.