From the description of Kim Newman’s Something More Than Night: “Raymond Chandler writes detective stories for pulp magazines, and drinks more than he should. Boris Karloff plays monsters in the movies. Together, they investigate…” annnnd that’s when I bought the book.
Okay, that’s a lie: I bought the book when I saw ‘Kim Newman,’ and I realized that I didn’t recognize the title. But if I hadn’t seen the author, the description would have done it for me.
Well, it also sold me. I even followed your link to make the purchase.
I know, right? It was even my birthday! Well, close enough to it.