When it comes to this article – We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet – it’s hard to top Patrick Ruffini’s response.
Inside the 45 Day Planning Process for a Tweet That Got Zero Retweets and Two Favorites. http://t.co/5NeIjTQxzJ
— Patrick Ruffini (@PatrickRuffini) May 28, 2014
But I’ll note this: Twitter is not actually a good place to advertise your product, unless of course you’re paying Twitter to insert your ads into people’s feeds (at least, the ones who aren’t using a Twitter platform that kills said ads on sight). Come right down to it: companies should not have Twitter feeds at all unless they have something legitimately interesting to say – and if there’s one thing that a 45 day planning process can accomplish, it’s the careful leaching out of anything interesting to say.